But let me give you a recent example of how text messaging is more effective than email.
On March 30th, we made inaugural phone calls to the Senate Democrats to support background checks on guns and end the filibuster so we could finally pass good gun safety laws. We did this both the old way (via email) and the new way (by texting people).
Our email generated 419 constituent calls, but our text messages generated 1,483 calls. Additionally, our email was going to approximately 288,000 people who have taken action in the past when we emailed them. Our texts only went to 206,000 people, whether they were active users or not.
Same day, same request, but far more impressive results.
Our SMS program is also very effective at the state level in combating all bills suppressing Republican voters. Setting up text is far less labor intensive for the activism team than setting up an email, and it can lead to faster results when we have relatively small goals.
On March 31st, our Arizona people made 93 phone calls to lawmakers against SB 1485 and other bills against voters. And the very next day, we had the same people who phoned US Senators Kyrsten Sinema and Mark Kelly even more and asked them to pass federal voting rights because of what the Republicans in Arizona are doing at the state level.
In the first week of April, our texting people made 818 calls to the Florida legislature, 420 calls to the Texas legislature, 11 calls to West Virginia (where we blocked a law against voters), 24 calls to New Hampshire, and 94 calls to calls the Michigan state legislature.
We understand that SMS is more intrusive and that some Daily Kos members prefer not to receive them. It’s fine if you just want to receive our emails. You can unsubscribe from our texts by answering “STOP”. A representative always checks our SMS inbox to manually unsubscribe people who request them before we send out each blast.
However, when you compare how many more phone calls we are generating for Congress, it becomes clear that text messaging delivers results and helps raise the voice of the Daily Kos community.
This tool is extremely powerful for amplifying your voice and the voices of thousands of other grassroots activists, but it doesn’t come cheap to use. It costs Daily Kos approximately $ 19,000 per month to use our tool to send these text messages.
If you’re excited about how effective our SMS program has been in driving more activism, please give US $ 5 to cover the cost of our SMS system so we can further amplify your voice and ensure it is heard by decision makers becomes.
Paul Hogarth is campaign manager in the Daily Kos activism team, who has been monitoring our SMS calendar for the past few weeks.